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Publishing Company Engaged by founding entrepreneur to bring a traditional, land-based publishing business online with a web presence for content, commerce services and social capabilities. Developed business and marketing plan to extend the company beyond traditional publishing to a Web 2.0 community for local green businesses and consumers. Created a new, community-focused branding concept and regional launch strategy. Orchestrated website creation in coordination with existing land-based publishing business. Launched the new company at Earth Day Festival 2006 in Los Angeles and generated very strong local press coverage. |
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